Discover our MOOC developed for the comics publishers’ needs where you will be able to learn from experts about digital sales strategy for comics.
Module 1: Key points for preparing the launch of a digital comic portfolio
Readings:
Web vs. Digital: The Different Forms of Online Comics – Ooligan Press (pdx.edu)
Everything You Need to Know About Digital Comics | PCMag
From Ink to iPads: The Evolution of the Modern Comic Book | PCMag
The transition to digital comics – Thot Cursus
Module 2: What’s the technology behind a digital comic portfolio?
Readings:
EPUBSecrets – The Best EPUB Resource on the Web
What is an EPUB file? (fileformat.com)
EPUB File (What It Is and How to Open One) (lifewire.com)
creating_onix_metadata.pdf (bowker.com)
Module 3: Distribution of digital comics
Readings:
Digital Platform Strategy: 5 Questions Your Company Must Ask Now (forbes.com)
Digital Platform definition (stephane-castellani.com)
Digital platforms: what are they and how do they work? (hotmart.com)
2021_Digital-Consumer-Book-Barometer_final.pdf (bookwire.de)
Module 4: Digital comics’ pricing
Readings:
Purchase vs subscription models – Economics Help
Making “Freemium” Work (hbr.org)
8 Pricing Strategies for Your Digital Product (entrepreneur.com)
Inside the Economics of Digital Comics with Todd Allen (publishersweekly.com)
Subscription vs. single price, which payment model works best – Real Business
Module 5: Webtoon, a native digital comic format
Readings:
Digital Comics: The New Internet Revolution? | New University | UC Irvine
South Korea’s Webtooniverse and the Digital Comic Revolution
What is Webtoon?. With the emergence of smartphones… | by Ji Hyeon Yun | MR Comics | Medium
What in the world are webtoons are why are they a trend to watch? (lifestyleasia.com)
‘Snack culture’ (koreatimes.co.kr)
An Introduction to Korean Webtoons – Kworld Now
Module 6: Marketing and promotion of digital comics
Readings:
What is CRM (customer relationship management)? (techtarget.com)
Social Media Manager vs. Community Manager | Sprout Social
The rise of BookTok: meet the teen influencers pushing books up the charts | Books | The Guardian
What are Push Notifications? A Complete Guide [Up-to-date] (vwo.com)
SEO Basics: A Beginner’s Guide to SEO | WordStream
SEA or Search Engine Advertising explained – Dazzle
SEM 101: The Basics of Search Engine Marketing [Guide] – WebFX
Module 7: Legal aspects to be considered when lauching a digital comic catalog
Readings:
Royalties: What Are They? (thebalancesmb.com)
What is an ebook? (fep-fee.eu)
Rights to distribute ebooks – Digital Publishing 101
Module 8: DRM and piracy
Readings:
digital rights management (DRM) | Definition & Examples | Britannica
Readium LCP Specifications | Readium LCP – ebook DRM
Eudicom 